About Behavioral Health Strategy
Experienced Leaders. Trusted Advisors.
Founded by leaders who have helped shape the modern behavioral health system—from national policy and association leadership to provider operations and healthcare innovation.
Built on Relationships
Built by Leaders Who Have Done the Work
Behavioral Health Strategy (BHS) brings together senior leaders with deep experience across behavioral health policy, provider operations and healthcare innovation.
Our advisors have:
- Led the nation’s largest behavioral health association
- Built, scaled and sold behavioral health organizations
- Founded and exited healthcare technology companies
- Shaped major behavioral health policy initiatives
- Launched new care models across complex policy and market environments
Most organizations that engage with BHS do so through trusted relationships with our advisors. Our work is grounded in firsthand experience operating within the challenges behavioral health leaders face every day.
We partner with a limited number of organizations each year to help them navigate growth, disruption and transformation across the behavioral health ecosystem.
Linda Rosenberg
Nationally recognized behavioral health leader
Linda Rosenberg is one of the most influential leaders in modern behavioral health policy and association leadership.
As President and CEO of the National Council for Mental Wellbeing, Linda transformed the organization into the nation’s leading behavioral health association, growing annual revenue from $2 million to more than $55 million while dramatically expanding its influence and national impact.
During her tenure, she launched and scaled initiatives that reshaped the behavioral health field, including Certified Community Behavioral Health Clinics (CCBHCs), integrated care models and Mental Health First Aid.
Prior to leading the National Council, Linda served as Senior Deputy Commissioner for Mental Health for New York State, overseeing one of the largest public behavioral health systems in the country. She has also served on the faculty of Columbia University’s Department of Psychiatry.
Today, Linda advises nonprofit organizations, associations and private-sector innovators navigating policy change, organizational growth and system transformation across behavioral health.
Jonathan Evans, MS
Behavioral health operator and executive
Jon Evans is a clinician and behavioral health executive with decades of experience building and scaling community behavioral health organizations.
After more than ten years of psychiatric emergency room experience, Jon founded Safe Harbor, the first standalone community mental health center in Northwest Pennsylvania. Under his leadership, Safe Harbor evolved into a successful for-profit subsidiary that was later acquired by UPMC.
Jon later served as founding President and CEO of innovaTel Telepsychiatry, where he partnered with behavioral health organizations to expand access to psychiatric care across 37 states. He successfully led the company through growth and eventual sale.
Today, Jon brings pragmatic operational judgment and clinical insight to nonprofit providers, investors and early-stage companies working to scale services, expand access and build sustainable behavioral health models.
Tania Malik, J.D.
Entrepreneur, lawyer and healthcare strategist
Tania Malik is a lawyer, entrepreneur and strategic advisor known for bringing a disciplined private-sector lens to healthcare and behavioral health innovation.
She has founded six digital health companies, successfully exited two and implemented one at scale with a major national payor.
Tania has been recognized as the American Telemedicine Association’s Woman of the Year and is a Fellow in the organization’s College of Fellows.
Her work focuses on helping organizations translate innovation into practical execution, including technology strategy, business model design, partnerships and sustainable revenue growth in regulated healthcare markets.
At Behavioral Health Strategy, Tania works with organizations exploring new business models, technology adoption and growth strategies across the behavioral health ecosystem.
How We Operate
Behavioral Health Strategy is intentionally structured as a focused, senior-led advisory firm.
We work with a limited number of clients at any given time so we can remain deeply engaged, responsive and accountable for outcomes.
Our advisors stay hands-on through execution—not just strategic planning—bringing market intelligence, relationships and operational judgment directly into the work.
We are candid with our clients about what will work, what will not and where tradeoffs exist.
Our goal is not to deliver reports.
Our goal is to help organizations make better decisions, move faster and build durable behavioral health models that endure.
