State Associations

Strengthening the value, relevance and influence of behavioral health associations

A Broader Role for Associations

Turning Association Strategy into Member Value and Growth

Behavioral Health Strategy (BHS) partners with state behavioral health associations to help them expand member value, diversify revenue and strengthen their role as enterprise leaders within their state ecosystems. 

We work with association leadership to design and implement strategies that respond to policy disruption, workforce strain and increasing member demand—while preserving and advancing core advocacy missions. 

Our work helps associations strengthen their influence, support member sustainability and position their organizations for the future of behavioral health. 

Who We Work With

Associations Navigating a Rapidly Changing Behavioral Health Landscape

We partner with state behavioral health associations that are being asked to do more for their members amid shifting Medicaid policy, workforce instability and rising expectations for value beyond advocacy. 

Association leaders are often asking: 

  • How do we deliver meaningful value to members beyond policy advocacy and convening?
  • How can we diversify revenue without compromising mission or trust?
  • What role should the association play in helping members adapt to technology, workforce and reimbursement change? 
  • How do we remain relevant as consolidation, new care models and private investment reshape the field? 

We support associations that want to lead change deliberately, rather than simply reacting to it. 

Leadership Insight

Associations are Uniquely Positioned to Help the Field Navigate Disruption.

“State behavioral health associations sit at the center of powerful provider networks. When those networks are mobilized strategically, associations can do far more than advocate—they can help their members innovate, grow and remain financially sustainable. Associations that embrace this broader role will become some of the most influential organizations shaping the future of behavioral health.”

Jon Evans 

Co-founder, BHS

Our Role

Strategic Partners to Association Leadership and Boards

BHS serves as a strategic and operational partner to association executives and boards, helping design and implement initiatives that strengthen member value, organizational sustainability and long-term influence. 

We help associations: 

  • Identify and prioritize high-impact initiatives aligned with member needs 
  • Design non-dues revenue strategies that support financial resilience
  • Structure partnerships with mission-aligned and private-sector organizations
  • Support member business growth and workforce stability
  • Translate strategy into programs that can be executed and sustained 

We work closely with leadership teams to ensure initiatives are practical, credible and supported by clear governance and accountability. 

How We Support Association Growth 

Enterprise Strategies with Measurable Member Impact

Our work with state associations often centers on a focused set of enterprise-level initiatives designed to create measurable value for both the association and its members. These initiatives may include: 

  • Partnership and sponsorship models that extend beyond annual conferences
  • Member business enablement programs, including private practice and growth pathways
  • Workforce recruitment, training and leadership initiatives 
  • Group purchasing, shared services and centralized contracting strategies 
  • Technology evaluation and shared adoption strategies for members 

Each initiative is designed to strengthen member organizations while reinforcing the association’s leadership role across the behavioral health ecosystem. 

Our Approach

Practical, Phased and Built for Adoption

Associations operate with limited staff capacity and must maintain trust across diverse member organizations. Our approach emphasizes: 

  • Phased implementation to manage risk and workload
  • Clear success metrics and defined accountability 
    Early wins that build confidence and momentum
  • Programs designed for long-term sustainability—not one-off pilots 

We help associations move deliberately, build alignment across boards and members and maintain credibility throughout execution. 

BHS in Action

Minnesota Association of Community Mental Health Programs

BHS partnered with MACMHP to develop a strategic roadmap focused on: 

  • Group purchasing initiatives 
  • Partnership-driven revenue models
  • Workforce development programs
  • Exploration of a mission-aligned private practice model 

The engagement positioned MACMHP as a strategic convener and innovation leader for community mental health organizations across Minnesota.  

Why BHS

Experience Across Associations, Providers and the Broader Ecosystem 

Our team brings deep experience across national associations, nonprofit providers and behavioral health innovators. This cross-sector perspective allows us to help associations: 

  • Navigate complex partnerships with confidence
  • Balance advocacy with enterprise strategy
  • Anticipate member needs before they become urgent
  • Strengthen their role as conveners, enablers and trusted leaders 

We help associations build relevance, resilience and long-term sustainability in a rapidly changing behavioral health landscape.  

Start the Conversation

Let’s Explore How Your Association Can Expand Its Impact 

Associations that expand their role beyond advocacy can unlock new opportunities for their members and strengthen their influence across the behavioral health system. 

If your association is exploring how to: 

  • Diversify revenue beyond dues
  • Provide new business tools and partnerships for members
  • Support workforce recruitment and sustainability
  • Help members navigate technology and market disruption 

We would welcome the opportunity to start a conversation. 


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